Here’s a popular Irish-Catholic joke: “What do Irish Catholic bodybuilders lift?” Answer: Their guilt! Point me to something that’s gone wrong, and in less than two minutes, I can connect the source of the mishap to something I did (or didn’t do) or could have but didn’t prevent. The potted plant died because of my … Read more
There will come a time when you do something for the last time, and you will rarely know it. Sam Harris. With the cultural emphasis (overemphasis) on staying productive and making every second count, we forget to indulge in life’s little and, often, greatest pleasures. We fail to realize that many of life’s most valuable … Read more
Never underestimate the big importance of little things – Matt Haig, The Midnight Library A successful ad campaign based on little things In 2012, Olivari Olive Oil, an international Olive Oil brand, decided to enter the already-competitive US olive oil market. To launch the brand in the US and increase its brand awareness, the ad … Read more
That feeling of “what on earth was I thinking” when you remember something embarrassing you said or did is universally unpleasant. But it comes with a silver lining. Seeing our own errors in judgment is a sign of progress and a testament to improved self-awareness. We just need more of it in our lives. Henry … Read more