Humans, Not Econs: 3 Econ Lessons to Avoid Buyer’s Remorse
Newsflash: We humans are not always rational decision-makers. We make some questionable economic (and other) choices, because, in Nobel prize-winning Professor Thaler’s words, ‘We are humans, not econs’. We operate in a world of sales pitches and marketing traps. To avoid severe buyer’s remorse, we would be well served to understand three fundamental concepts in … Read more